Viva Magenta – 2023 Color of the Year

Pantone’s Color of the Year for 2023 has been chosen. Viva Magenta vibrates with excitement in all its lush rich tones. This crimson shade is rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless. A pulsating color whose exuberance promotes a joyous and optimistic celebration. And we’re all about celebrating!

Pantone’s Color of the Year

Since 2000, Pantone has released their selection for the Color of the Year. Prior to this announcement, Pantone, the color standards company, digs deep into its lovely library of hues to find something that represents a cultural forecast for the year ahead. For 2023, Pantone opted to take a very different turn from it’s previous year’s selection with PANTONE 18-1750, also known as Viva Magenta. Pantone describes this vibrant shade as a “a pulsating color full of vim and vigor.”

The Color of 2023

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundary-less shade that is manifesting as a stand-out statement. Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.

Looking back to last year…

Viva Magenta follows last year’s dynamic Very Peri. A joyous and dynamic color from the opposite end of the spectrum. One that encouraged creativity and imaginative expression. The color experts at Pantone say that this blue infused red hue was specially selected to galvanizes our spirits, helping us to build our inner strength while reconnecting with nature and the world around us.

Bold new beginnings

We love how Pantone uses the words ‘strongest, brightest, force of nature and inner strength’ when introducing 2023’s Color of the Year. Heading into the new year, many of us are ready for a fresh start. The stunning and vibrant Viva Magenta is perfectly symbolic of our desire for bold exploration and new beginnings.

Viva Magenta plays well with others…

The Pantone Color of the Year, Viva Magenta is a wonderful color because it pairs so well with so many others. It looks especially stunning paired with soft blues, crisp white and softer pinks. However, Pantone offers a whole color palate for you to choose from when making pairings for your wedding.

From being the perfect accent to your newly acquired bling (stunning way to show off those engagement rings. To exciting accents fully embracing your love of your wedding day color palate…

To your beautiful desserts…whether you opt to gift your guests something sweet with a delightful. A beautifully boxed favor at their place setting. Accenting your show stopping wedding cake. Or even the donuts your guests will grab as a parting gift on their way home. Viva Magenta is the perfect accent for all your sweets.

It truly is the perfect hue for all skin tones. No matter the ethnicity of your guys and gals, this lovely shade is sure to make them shine.

And of course, since you want to match your maids and men. Make sure your color palate is interwoven throughout the entire event. Viva Magenta makes the perfect accent to your bridal white or ivory.

From dianthus to dahlia, carnations to roses, peonies to phlox, snapdragons to chrysanthemums. There are so many Viva Magenta posies to choose from! These pair best with whites, ivories, blues, blush, pinks and greenery. But truthfully, anything you pair these beautiful blooms with will look lovely.

Before you begin, remember that your stationery suite is the very first impression. This is what your guests will first see of your overall wedding vision. You will definitely want to provide them with a glimpse of that beautiful Viva Magenta. That bit of purple tinted pink flair that you have in store for them on the big day!!

Viva Magenta simply injects a sense of vibrancy, excitement and fun. Regardless of the event decor or fashion you are making a fresh statement of new beginnings. Exciting things to come.

It is always interesting to see what Pantone chooses as the color of the year. The 2023 Pantone Color of the Year, Viva Magenta, is a powerful and electrifying shade that certainly makes a statement. We are sure to be seeing a lot of this stunning shade in weddings this coming year. Will you be incorporating it in your next event’s decor? Be sure to tell us how!!